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The DMI Certified Digital Strategy & Planning Specialist course equips you with the skills to lead and implement business-wide marketing strategies across digital channels. This digital strategy course teaches you how to align marketing activities with organisational goals, optimise team performance, and deliver real commercial impact. No prior experience is required.
This digital strategy training is ideal for those seeking to move into leadership roles or improve their ability to manage digital transformation. You'll explore how to design, execute, and manage a fully digital planning course that drives growth and innovation. This course is ideal for:
Students enrolled:
1,036 students enrolled
Study method:
Self-paced online learning with tutor support
Flexibility:
Study online, anytime, anywhere from your PC, phone, laptop or tablet
Additional support:
Attend live online lessons for assignment prep and Q&As.
Course access:
Flexible 24 weeks course access
Completion time:
8-10 weeks average completion time
Intake dates:
Start learning immediately
Employability:
CV and LinkedIn writing and interview success training included
Bonus:
6 months of DMI Membership included
This digital planning course is co-created with leading experts from organisations like Google, Meta, LinkedIn, and HubSpot. It reflects the latest digital trends and leadership practices to prepare you for strategic marketing responsibilities. You'll gain the tools to shape digital strategy, inspire teams, and drive business growth.
You'll learn how to:
Managing Marketing Activities
Communication Fundamentals
Digital Marketing & Customer Experience
Digital Channels
Analytics, Data & Ethics
Managing a Digital Team
Budgeting & Building an Effective Team
Digital Leadership
Developing a Digital Strategy with Strategic Thinking
Driving Business Performance with Digital Marketing Strategy
To earn your DMI Certified Digital Strategy & Planning Specialist qualification, follow these steps:
This course is designed in a flexible, self-paced study to suit your schedule and learning style:
The DMI Strategy & Planning Specialist exam is taken online. It includes 120 dynamic questions in formats such as text-based and image-based multiple-choice, matching, and hot-spot queries.
Completing this digital strategy course significantly boosts your leadership potential and industry credibility.
After completing the DMI Professional Diploma in Digital Strategy & Planning, you can opt to take:
This digital strategy training lays the groundwork for senior roles like Digital Marketing Manager, Head of Digital, or Marketing Director.
There are no formal entry requirements for this digital strategy course. It’s suitable for professionals at any stage of their careers—from aspiring managers to senior marketers—who want to gain the confidence and capability to lead successful digital projects.
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You can start by enrolling in a recognised digital strategy course that teaches you how to create, implement, and manage effective digital plans. Our DMI course is ideal for beginners, career changers, and professionals seeking leadership roles.
A digital learning strategy outlines how technology is used to deliver training and development in a business. It ensures learning goals align with company objectives. You'll explore this concept within the digital planning course as part of developing team skills and managing digital transformation.
To become a digital strategy consultant, you'll need strong skills in digital marketing, planning, analytics, and leadership. Completing a digital strategy training course like this one will give you the qualifications and confidence to advise clients or businesses on growth through digital initiatives.
A Digital Strategist plans, leads, and optimises digital campaigns to achieve business goals. They align online channels, content, and data to improve performance and ROI. This digital strategy course prepares you for exactly that role.
A common example is an omnichannel marketing plan that uses SEO, paid ads, email, and social media to increase brand visibility and conversions. In the course, you'll learn to build these strategies from the ground up using data and insights.
A digital-first strategy means prioritising digital channels and tools in your overall business approach—from customer service to marketing and operations. This approach is at the core of our digital strategy training, helping you lead in a tech-driven world.
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