DMI Certified Digital Strategy & Planning Specialist (Professional Diploma)

DMI has formulated an up-to-date syllabus to teach you the knowledge and expertise used by professionals in the field. This digital marketing strategy course will teach you top-level marketing activities that would be carried out by marketing managers and leaders. The strategies you will learn will help you drive business growth and performance.

You'll learn:

• Managing Marketing Activities

• Communication Fundamentals

• Digital Marketing & Customer Experience

• Digital Channels

• Analytics, Data & Ethics

• Managing a Digital Team

• Budgeting & Building an Effective Team

• Digital Leadership

• Developing a Digital Strategy with Strategic Thinking

• Driving Business Performance with Digital Marketing Strategy

The exam is online and can be taken from anywhere in the world. It is two hours of focused and dynamic questions, with text-based multiple-choice, image-based multiple-choice, matching, and hot-spot queries.

Upon completing your exam, you will become a certified Digital Marketing Specialist in Strategy & Leadership.

Exam Format – Computer-based, multiple-choice.

Duration – up to 2 hours.

Pass Mark – 60%.

This course is perfectly suitable for all skill levels. Whether you're an ambitious marketer aiming for a managerial or leadership role, a savvy entrepreneur wanting to enhance your marketing strategy, or someone eager to build AI skills for the future, this course will equip you with advanced digital marketing tactics and the expertise to plan and execute successful omnichannel campaigns.

This digital marketing training course would suit:

• Marketing Coordinators, Marketing Assistants, Marketing Interns, and Marketing Analysts.

• Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals.

• Copywriters and Content Creators.

• Media Planners and Media Buyers.

• Market Research Analysts, Data Analysts, and Product Marketers.

• Marketing Managers and Marketing Directors.

• Consultants and IT managers.

• Entrepreneurs and small business owners.

• Those responsible for developing or implementing an online marketing strategy for an organisation.

• Anyone looking to pursue a career in digital marketing

• Interactive practical exercises, embedded tools, and quizzes to test your new skills.

• Included in your member subscription are all future upgrades of the course once you’ve passed

• Practical Just-in-Time (JIT) toolkits and bite-sized walkthroughs for learning and upskilling at your leisure.

• Gain a globally recognised certification.

• Joining a global network of over 120k members.

• Free AI short course where you can gain hands-on experience using AI marketing tools.

• Continue your learning path with our digital marketing courses and enhance your certifications.

• Elevate your earning potential by adding to your skillset, unlocking new job roles and boosting your earning potential.

• Take digital marketing online training and learn at your own pace. This gives you the opportunity to study when and where you want.

All DMI courses include 12 months of access to the DMI membership network. The access is available 24/7 and provides various resources, including helpful tips, best practice guides, and continuous professional development (CPD) short courses to keep your skillset relevant. If you are looking to develop your business content marketing strategy or lead your marketing team to the forefront of innovation and digital transformation – the Power DMI membership will deliver what you need.

Why study a digital marketing strategy course with e-Careers?

We have developed an expert team over the last 13 years. At that time, we trained over 625,000 delegates globally.

By refining our processes, partner relationships, and course materials, we can offer high-quality training solutions for our delegates. 

What's new

• 8 New soft skills, including “The Art of Persuasion”.

• Improved UX and supporting content library.

• Interactive practical exercises to test your new skills.

• All the latest digital platforms are covered, including TikTok.

• Added platform walkthroughs.

• Additional B2B marketing content learning.

• Your member subscription includes all future course upgrades once you've passed.

What kind of marketing skills will I gain?

You will learn how to plan and implement strategic marketing within an organisation, using insights from data to formulate plans and generate a higher ROI. You will also learn about using AI in marketing, budgeting, managing a team, and formulating innovative ideas.

The skills you will gain in this management marketing course will be highly valuable to employers and set you apart from other candidates for promotions or job roles.

What jobs can I apply for after my Digital Strategy & Leadership training?

This Certified Digital Strategy & Leadership from the Digital Marketing Institute will give you a complete understanding of how to build a marketing strategy from the ground up and create marketing plans, helping you to apply for the following job roles:

• Digital Marketing Executive - £28K - £45K/yr.

• Junior Marketing Manager - £32K - £52K/yr.

• Digital Marketing Manager - £32K - £56K/yr.

• Marketing Manager - £37K - £53K/yr.

(Source: Glassdoor)

Is the Digital Marketing Institute recognised?

The DMI is recognised globally and is one of the leading certification providers for digital marketing courses. Their courses are developed with the help of their advisory council, which features industry experts from leading organisations like Meta, IBM, and Google.

Which is the best digital marketing course?

If you want to specialise in a particular area of digital marketing, such as marketing management or strategy, then taking a course with specialised content is better. However, if you are unsure about the job market or what you want to specialise in, then our Digital Marketing course covers all areas of digital marketing, giving you enough knowledge to enter a marketing role and figure out your chosen field as you go.

Which is the best qualification for digital marketing?

Digital marketing qualifications vary depending on what specialism you choose. The type of certification course that you choose to study will depend entirely on your personal preference of learning style and desired career certificate outcome. If you choose to study with e-Careers, you will gain certification from the Digital Marketing Institute. This globally renowned accreditation, in turn, would open the doors to many different types of employment.

What degree is best for digital marketing?

While many degrees are available for digital marketing, it may be a surprise that you don't have to have a degree to get a head start in this field. Many digital marketers study apprenticeships or certification courses, which are cheaper than a degree but much faster, meaning they end up climbing the career ladder sooner than if they'd taken the traditional route.

How can I become a Digital marketer?

If you are interested in digital marketing, you are already moving in the right direction. While you can be self-taught, usually, there is so much information out there that it can be both overwhelming and contradictory. It can be difficult to know where to begin or filter out the important bits from the not-so-important bits. With a course, you can gain valuable knowledge in the most time-efficient manner, helping you learn and take steps towards a better career.

What are the requirements to study digital marketing?

While studying our digital marketing online courses is not required, a keen interest in digital marketing is essential. Our range of courses is designed to work for all competence levels, whether you're a beginner wanting to start a new career or a digital marketing veteran wanting to learn a specialised skill.

What is an example of a marketing strategy?

Marketing strategy covers all areas of digital marketing, from paid search advertising and SEO strategy to social media marketing and Google Analytics. This course will give you a comprehensive understanding of all the strategic approaches you can implement within your marketing plans. Strategic marketing allows you to increase customer engagement and transform business online presence in an efficient and trackable manner.

How do I get a digital marketing strategy certificate?

Enrolling in a specialist strategy and leadership course can help you gain the skills needed to achieve your certificate in digital marketing. Our range of DMI courses comes with a certification upon successful completion.