DMI Certified Social Media Marketing Specialist (Professional Diploma)

DMI has formulated an up-to-date syllabus to teach you the knowledge and expertise social media marketing professionals use. This will give you the ability to strategise confidently and lead with authority. You will also gain in-depth knowledge of the latest trends and platforms, including TikTok, Twitch, YouTube, and LinkedIn.

You'll learn about:

• Social Research

• Social Content

• Facebook, Instagram and Pinterest

• X (formerly Twitter)

• LinkedIn

• YouTube & Social Video

• Social Apps

• Social Commerce and Affiliate Marketing

• Social Customer Service

• Social Strategy

The exam is online and can be taken from anywhere in the world. It consists of up to two hours of focused and dynamic questions presented as text-based multiple-choice, image-based multiple-choice, matching, and hot-spot queries.

Upon completing your exam, you will gain a DMI Social Media Marketing certification.

Exam Format – Computer-based, multiple-choice.

Duration – up to 2 hours.

Pass Mark – 60%.

Is the Social Media Marketing course suitable for me?

Are you looking to excel in the marketing industry, with a particular focus on social media marketing skills? If so, this course is for you. It does not require previous qualifications or experience and is therefore suitable for beginners. This DMI social media course would be useful for upskilling social media marketers or team members moving into a social media marketing role who lack online marketing training or have fallen behind current trends.

You will benefit from this course if you are:

• A junior social marketer looking to enhance your social media strategies.

• A sales and marketing professional looking to enhance your social media knowledge and skills.

• A marketing manager or team leader.

• A business consultant or developer.

• An entrepreneur with clear social media marketing goals.

• Interactive practical exercises, embedded tools, and quizzes to test your new skills.

• Industry experts from leading company employees sharing marketing insights.

• Live sessions with an instructor covering the latest updates.

• Practical Just-in-Time (JIT) toolkits and bite-sized walkthroughs for learning and upskilling at your leisure.

• 12-month DMI membership included, with access to all future course upgrades once you’ve passed.

• Gain a globally recognised certification.

• Join a worldwide network of over 300k members.

• Continue your learning path with our digital marketing courses and enhance your certifications.

• Elevate your earning potential by adding to your skillset, unlocking new job roles and boosting your earning potential.

• Learn at your own pace by taking digital marketing online training and get the opportunity to study when and where you want.

All DMI courses include six months of access to the DMI membership network. The access is available 24/7 and provides you with a whole host of resources including DMI’s content library with helpful tips and best practice guides, upcoming webinars and continuous professional development (CPD) short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company, want to learn top tips on how to go viral on today's social media platforms, or are constantly looking for the best social media marketing strategies – the Power DMI membership will deliver what you need. For the first 12 months, it’s all yours, absolutely free.

Why study the Social Media Marketing course with e-Careers?

We have developed an expert team over the last 13 years. At that time, we trained over 625,000 delegates globally.

By refining our processes, partner relationships, and course materials, we can offer high-quality training solutions for our delegates. 

If you want to make your mark in digital marketing, you will benefit from earning industry-recognised certifications that employers value. The Digital Marketing Institute's training courses will train you to the required level through course content that is both relevant and trusted.

What kind of social media marketing knowledge will I gain?

By taking this social media marketing course, you will learn skills to help you reach an online audience, such as social strategy, research and content, data analysis, platform knowledge and strategies, including TikTok, Twitch, Instagram, LinkedIn, and more! These skills can be learnt by either beginners looking to kickstart their career in marketing or marketing managers looking to expand their skills.

What jobs can I apply for after my Certified Social Media Marketing Specialist training?

Once you have earned your Social Media Marketing certificate, you will be comfortable to apply for a range of jobs, including:

•    Social Media Assistant - £21k

•    Brand Ambassador - £22k

•    Social Media Executive - £26k

•    Copywriter - £29k

•    Content Manager - £29k

•    Social Media Marketing Manager - £32k

Is the Digital Marketing Institute recognised?

The DMI is recognised globally, and is one of the main certification providers of digital marketing courses. Their courses are developed with the help of their advisory council, featuring major players in top companies such as Meta, IBM and Google.

Which is the best course in digital marketing?

If you want to specialise in a particular area of digital marketing, such as social media marketing, then taking a course with specialised content is better. However, if you are unsure about what you want to specialise in, then our Digital Marketing course covers all areas of digital marketing, from data analysis to email marketing, giving you enough knowledge to enter a marketing role and figure out your chosen field as you go.

Which is the best qualification for digital marketing?

Digital marketing qualifications vary depending on what specialism you choose. The type of course you choose to study will depend entirely on your personal preference of learning style and desired outcome. If you choose to study digital marketing online with e-Careers, you will be certified by the Digital Marketing Institute. This globally renowned accreditation, in turn, would open the doors to many different types of employment.

What degree is best for digital marketing?

While many degrees are available for digital marketing, it may be a surprise that you don't have to have a degree to get a head start in this field. Many marketers study apprenticeships or certification courses, which are cheaper than a degree but much faster, meaning they end up climbing the career ladder sooner than if they'd taken the traditional route.

How can I become a digital marketer?

If you are interested in digital marketing, you're already moving in the right direction. While you can be self-taught, usually, there is so much information out there that it can be both overwhelming and contradictory. It can be difficult to know where to begin or filter out the important bits from the not-so-important bits. With an online digital marketing training course, you can gain valuable knowledge in the most time-efficient manner, helping you learn and take steps towards a better career.

What are the requirements to study digital marketing?

While studying our digital marketing online courses is not required, a keen interest in digital marketing is essential. Our range of courses is designed to work for all competence levels, whether you're a beginner wanting to start a new career or a digital marketing veteran wanting to learn a specialised skill.

How do I get a Social Media Marketing certificate?

Enrolling in a specialist social media marketing course can help you gain the skills needed to become a social media expert. Our DMI courses come with a certification upon successful completion. The social media knowledge digital marketing certifications can teach is unparalleled in the marketing industry.

Can I learn Social Media Marketing in 2 months?

Social media marketing is a specialism, so the best way to learn top industry knowledge is through social media courses. When studying an online course, you automatically choose the most efficient method.

As with all of our DMI courses, this social media course is a self-study curriculum, meaning you can study at your own pace. While there is too much content to fully digest and earn a social media qualification in 2 months, you can learn the basics of social media marketing and apply your knowledge in the first 2 months.

Can I learn Social Media by myself?

While you can learn Social Media Marketing by yourself, the platforms and their algorithms change frequently. By completing a social media marketing course, you gain knowledge of how to use each platform and underlying foundational knowledge of best practices and current and future trends.

Each DMI course comes with a 12-month membership to Power DMI, where you can continue your professional development in social media marketing, connect with other industry professionals and access various short courses and materials to help you stay on top of the world of social media marketing.