DMI Certified Professional Diploma in Digital Marketing with Work Experience

The DMI collaborates with some of the most influential marketing professionals in the world, forming its ‘Global Industry Advisory Council’ (GIAC). As a result, all its digital marketing courses and content reflect the latest industry developments, trends, and best practices, ensuring its students' personal and professional growth.

Below are the key modules to equip you to become an effective DMI-certified professional. Once you're done, you can create a powerful digital strategy from scratch.

You will study 10 modules throughout this course, including:

1. Digital Marketing in the Era of AI

2. Content Marketing

3. Social Media Marketing

4. SEO (Search Engine Optimisation)

5. Paid Search (PPC) and Display Advertising

6. Email Marketing

7. Professional Skills for Digital Marketers

8. Website Optimisation and eCommerce

9. Analytics with Google Analytics 4 (GA4)

10. Digital Marketing Strategy

AI Course

Our AI course will enable you to unlock the power of AI in Digital Marketing, and it has been specifically developed with marketing professionals in mind who want to incorporate AI to enhance and optimise digital marketing activities.

Key AI skills you will gain:

• ChatGPT & Other AI Tools

• AI and Machine Learning

• Generative AI and Predictive Analytics

• Use Cases for AI In Digital Marketing

• Using AI with Data for Decision-Making

• Data Collection and Analysis for AI

• Applying AI to Digital Marketing Channels

• AI-Driven Campaign Optimisation

• AI in Content Marketing

• Monitoring Social Media with AI

• AI and SEO

• Using AI to Improve CX

• Streamlining Marketing Automation with AI

• Using AI to Enhance Digital Strategy

The exam is online and can be taken from anywhere in the world. You will sit a 2-hour exam, working through 120 test items, including focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.

You will gain a DMI Digital Marketing certification after successfully passing your exam.

Exam Format – Computer-based, multiple-choice

Duration – up to 2 hours

Pass Mark – 60%

No previous experience in digital marketing is required, as this course covers all the fundamental topics necessary to build a solid foundation.

This course is ideal for:

• Aspiring digital marketers wanting to start a career in digital marketing.

• Marketing professionals looking to upskill and expand their expertise across digital marketing channels.

• Business owners seeking to implement digital marketing tactics and strategies to grow their businesses.

• Individuals wishing to transition into a digital marketing role from another field.

• Guaranteed remote work experience: Gain practical industry experience through a guaranteed remote work placement with one of our international partner companies.

• Potential job offer from your placement host company: 1 in 4 students typically secure a job offer from their work experience host, which means you have a better chance of gaining a full-time job.

• Includes 6-month DMI Membership: Access to a library of on-demand resources, expert toolkits, templates, and continuous learning opportunities.

• Includes CV, LinkedIn and cover letter writing services: Receive expert guidance to enhance your CV, LinkedIn profile, and cover letters, ensuring you stand out in job applications.

• Flexible, self-paced online study: Study at your own pace with flexible access to course materials for 12 months so you can fit your studies around your schedule.

• Access to industry-leading learning platform: Engage with our innovative digital platform that offers all course materials and resources in one place to maximise your learning experience.

• Comprehensive curriculum: Build a strong foundation in digital marketing, covering all the essential strategies and tools to succeed in the industry.

• Comprehensive career support programme: Benefit from ongoing career advice, employability preparation, and work experience support to confidently enter the job market.

• Affordable DMI training: Benefit from our price match guarantee and interest-free payment options, making high-quality DMI training accessible.

• Industry-Aligned Expertise from Global Leaders: Developed with insights from Google, Meta, HubSpot, LinkedIn, and IBM through the DMI Global Industry Advisory Council (GIAC), our programmes ensure your skills match the latest digital marketing trends and demands employers seek.

• Proven DMI Career Impact:

  • 86% of employers globally say they are more likely to hire candidates with DMI Skills Certification on their CV*

  • 74% of DMI graduates report receiving a salary increase after completing their course**

  • 73% of promoted graduates credit DMI Certification for their career advancement**

  • 93% of our alumni are currently employed, while 95% say DMI Certification had a positive impact on their career*

  *Source: Chief Marketing Officer Survey, 2024

  **Source: DMI Graduate Survey, 2024

What is a Diploma in Digital Marketing course?

A Diploma in Digital Marketing is a professional qualification designed to equip you with essential digital marketing skills and knowledge. The DMI Certified Professional Diploma in Digital Marketing Course covers various topics, including SEO and search engines, social media marketing, content creation, email marketing, inbound marketing and mobile advertising, preparing you to create and execute effective digital marketing strategies.

How long does a Diploma in Digital Marketing Certification take?

The DMI Professional Diploma in Digital Marketing can take anywhere from 8 weeks to 12 months to complete, depending on your pace and availability to study. With flexible online learning, you can study independently and fit the course around your existing commitments. Upon completing the course, students will undergo 4-16 weeks of guaranteed remote work experience, further enhancing their employability.

Which diploma course is best?

The best diploma course depends on your career goals and areas of interest.

• DMI Certified Professional Diploma in Digital Marketing is ideal for individuals seeking a comprehensive overview of all digital marketing disciplines, including SEO, social media, email marketing, content marketing, and analytics. It's perfect for those who want to develop a broad skill set in digital marketing.

• DMI Certified Search Marketing Specialist Course focuses on search engine optimisation (SEO), paid search, and analytics. It is best suited for those who drive traffic through search engines and paid advertising campaigns.
  
  

Do I need any prior experience to enrol in this course?

No prior experience in digital marketing is required. This course is designed to take you from beginner to professional, equipping you with the foundational knowledge and skills needed to start or advance your career in digital marketing.

Is the AI in Digital Marketing course helpful for my career?

Incorporating AI into your digital marketing skillset can significantly enhance your career prospects as more employers and marketers recognise its growing impact. As a matter of fact:

• 63% of employers say they are more likely to hire candidates with an AI Certification on their CV.

• 61% of marketers are already implementing AI-driven initiatives in their marketing strategies.
  
  

Source: DMI Member Survey 2024

What support will I receive during the course?

You can access expert tutors, interactive course materials, and our industry-leading learning platform throughout the course. You can also attend live online classes, access recorded sessions, and benefit from our comprehensive career support programme, which includes CV, LinkedIn, and cover letter writing services.

Is this qualification globally recognised?

The DMI Certified Professional Diploma in Digital Marketing is recognised worldwide as the global standard in digital marketing education. Completing this qualification demonstrates your expertise and commitment to staying current in the rapidly evolving digital marketing industry.

What is the work of digital marketers?

A digital marketer is a marketing expert who utilises digital platforms to promote products, services, or brands. Their role spans various digital channels, such as social media, search engines, email marketing, content creation, and online advertising.

Diploma in Digital Marketing jobs include:

• SEO Executive: £22K - £29K/yr

• Digital Marketing Executive: £23K - £37K/yr

• E-commerce Specialist: £26K - £39K/yr

• Digital Marketing Manager: £37K - £53K/yr

• Content Marketing Manager: £38K - £51K/yr

• Digital Marketing Consultant: £40K - £73K/yr

Source: Glassdoor.

What impact does DMI certification have on employability?

According to the DMI Value of Certification Survey 2024: