DMI Certified Search Marketing Specialist Course with Work Experience

The DMI collaborates with some of the most influential marketing professionals in the world, forming its ‘Global Industry Advisory Council’ (GIAC). As a result, all its digital marketing courses and content reflect the latest industry developments, trends, and best practices, ensuring its students' personal and professional growth.

The DMI Certified Search Marketing Specialist course delivers the latest skills and strategies in search marketing, equipping you to manage PPC campaigns effectively, optimise website traffic, and boost search engine rankings.

You will study 8 modules throughout this course, including:

1. Introduction to Search Marketing
   Gain a foundational understanding of search marketing, from SEO and PPC to keyword research, ad placements, and leveraging search engine’s sponsored links for increased visibility.

2. SEO Set-Up
   Discover how to optimise websites for search engines by implementing SEO tools, targeting relevant keywords, and driving organic traffic to improve overall ranking.

3. SEO Content
   Learn to create high-impact content that aligns with search engine algorithms, improving quality scores and enhancing search engine results page rankings.

4. SEO Workshop
   Practise hands-on SEO skills, focusing on advanced keyword research, competitor analysis, and on-page SEO strategies that elevate brand visibility.

5. Paid Search
   Master the essentials of PPC advertising, including ad copy creation, bid management, and implementing PPC campaigns to increase targeted traffic, ad clicks, and impressions.

6. Display Advertising
   Explore techniques for creating and managing visual ad campaigns across popular PPC and social media platforms to drive targeted traffic and improve brand visibility.

7. Analytics with Google Analytics
   Use Google Analytics to track website traffic, ad performance, and KPIs, gaining insights for strategic adjustments that enhance ad spend efficiency and campaign effectiveness.

8. Strategy & Planning
   Develop a comprehensive search marketing strategy by integrating SEO, PPC, and social media insights to effectively reach and engage your target audience.

This syllabus is designed to enhance your expertise in search engine marketing, ad groups, and campaign best practices, equipping you with the skills to stand out as a Search Marketing Specialist.

AI Course

Our course will teach you how to leverage AI tools like ChatGPT for campaign optimisation, predictive analytics, and AI-driven ad placement strategies.

Key AI skills you will gain:

• ChatGPT & Other AI Tools
• AI and Machine Learning
• Generative AI and Predictive Analytics
• Use Cases for AI In Digital Marketing
• Using AI with Data for Decision-Making
• Data Collection and Analysis for AI
• Applying AI to Digital Marketing Channels
• AI-Driven Campaign Optimisation
• AI in Content Marketing
• Monitoring Social Media with AI
• AI and SEO
• Using AI to Improve CX
• Streamlining Marketing Automation with AI
• Using AI to Enhance Digital Strategy

The DMI Search Marketing Specialist exam is online and can be taken anywhere. You will sit a 2-hour exam, working through 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.

Format: Computer-based, multiple-choice.

Duration: Up to 2 hours.

Pass Mark: 60%.

No prior experience is needed! This course is structured to take you from beginner to proficient, covering all the fundamentals of search marketing.

This course is perfect for:

• Aspiring search marketing professionals aiming to gain skills and experience.

• Digital marketers looking to specialise in PPC ads, search engine advertising, and search engine optimisation.

• Business owners seeking skills to effectively manage PPC campaigns to drive sales and search engine results.

• Professionals wishing to transition to search marketing from a different field.

• Guaranteed remote work experience: Gain practical industry experience through a guaranteed remote work placement with one of our international partner companies.

• Potential job offer from your placement host company: 1 in 4 students typically secure a job offer from their work experience host, boosting their chances of gaining a full-time job.

• Includes 6-month DMI Membership: Access to a library of on-demand resources, expert toolkits, templates, and continuous learning opportunities.

• Includes CV, LinkedIn and cover letter writing services: Receive expert guidance to enhance your CV, LinkedIn profile, and cover letters, ensuring you stand out in job applications.

• Flexible, self-paced online study: Study at your own pace with flexible access to course materials for 12 months so you can fit your studies around your schedule.

• Access to industry-leading learning platform: Engage with our innovative digital platform that offers all course materials and resources in one place to maximise your learning experience.

• Comprehensive curriculum: Build a strong foundation in digital marketing, covering all the essential strategies and tools to succeed in the industry.

• Comprehensive career support programme: Benefit from ongoing career advice, employability preparation, and work experience support to confidently enter the job market.

• Join a community of like-minded professionals: Over 330,000 members worldwide, working for some of the world's top companies using DMI to keep their careers and skills relevant.

• Affordable DMI training: Benefit from our price match guarantee and interest-free payment options, making high-quality DMI training accessible.

• Industry-Aligned Expertise from Global Leaders: Developed with insights from Google, Meta, HubSpot, LinkedIn, and IBM through the DMI Global Industry Advisory Council (GIAC), our programmes ensure your skills match the latest digital marketing trends and demands employers seek.

• Proven DMI Career Impact:

  • 86% of employers globally say they are more likely to hire candidates with DMI Skills Certification on their CV*

  • 74% of DMI graduates report receiving a salary increase after completing their course**

  • 73% of promoted graduates credit DMI Certification for their career advancement**

  • 93% of our alumni are currently employed, while 95% say DMI Certification had a positive impact on their career*

  *Source: Chief Marketing Officer Survey, 2024

  **Source: DMI Graduate Survey, 2024

Is DMI a recognised qualification?

Yes, a DMI qualification is a globally recognised certification from the Digital Marketing Institute, reflecting industry-aligned skills in digital marketing. It’s developed with insights from leading brands like Google, Meta, and IBM.

How to become a Digital Marketing Specialist with no experience?

Start by completing a certification like our DMI Search Marketing Specialist course to gain essential skills. To advance your career journey, benefit from the world's first DMI Certification programme that comes with guaranteed work experience, launched in partnership between e-Careers and the Digital Marketing Institute (DMI).

How do I become a Search Engine Marketing Specialist?

Pursue an SEM-focused course, like the DMI Search Marketing Specialist certification, to master search strategies and analytics. Hands-on experience through internships or work placements will further prepare you for a career in SEM.

How long does it take to complete the course?

You can complete this self-paced course in as little as 8 weeks or take up to 6 months, with an additional 4-16 weeks of remote work experience.

What career impact can I expect with this certification?

Graduates often experience improved hiring potential, with 73% crediting their DMI certification for career advancement and 74% reporting salary increases post-certification.**

**Source: DMI Graduate Survey, 2024

What jobs can I apply for after my Certified Search Marketing Specialist training?

This Certified Search Marketing Specialist Professional Diploma from the DMI will give you a complete understanding of search marketing, helping you to apply for the following job roles:

• PPC Specialist: £27K - £40K/yr

• SEO Specialist: £28K - £45K/yr

• PPC Manager: £33K - £47K/yr

• Content Marketing Specialist: £31K - £50K/yr

• SEO Manager: £36K - £50K/yr

• Search Marketing Analyst: £34K - £56K/yr

Source: Glassdoor

Is the AI in Digital Marketing course helpful for my career?

Incorporating AI into your search marketing skillset can significantly enhance your career prospects as more employers and marketers recognise its growing impact.

As a matter of fact:

• 63% of employers say they are more likely to hire candidates with an AI Certification.

• 61% of marketers are already implementing AI-driven initiatives in their marketing strategies.

Source: DMI Member Survey 2024

What's the impact of DMI certification on employability and practical experience?

According to the DMI Value of Certification Survey 2024: