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The APMG-International Better Business Cases™ Foundation and Practitioner course is ideal for professionals involved in developing, reviewing, or supporting business cases. Based on the Better Business Cases™ Model and Five Case Model, developed by HM Treasury and the Welsh Government, the course provides both the theory and practical skills to apply this guidance confidently.
You’ll learn how to navigate the full business case development process, support better investment decisions, and report more effectively to decision-makers. The course is suited to programme and project managers, finance and procurement business partners, economists, and investment specialists.
Delivered over five days in a live, tutor-led virtual classroom, the course offers a flexible and engaging learning experience. It includes micro modules, a mock exam, and full exam preparation to support both the Foundation and Practitioner open-book multiple-choice examinations.
Once you pass, you’ll receive an internationally recognised APMG certificate—a powerful way to show you're ready to lead on business case development with clarity and confidence.
This course is perfect for anyone involved in the scrutiny and review of business cases, including:
Throughout this Better Business Case Practitioner training course, you will learn:
Throughout the Better Business Cases Practitioner training course, you will learn:
Developing the strategic case
Developing the economic case
Developing the commercial case
Developing the financial case
Developing the management case
This five-day course covers both Foundation and Practitioner levels and is delivered in a live virtual classroom by expert instructors. You’ll also receive a copy of Better Business Cases- Full Guidance, and are expected to complete the pre-reading exercise before the course, to help you prepare with confidence.
You can also take the Foundation and Practitioner courses separately if you prefer.
Foundation exam format:
Practitioner exam format
Better Business Cases™ is a trademark of His Majesty’s Treasury. All rights reserved.
The APMG International Better Business Cases and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved.
The Better Business Cases Foundation and Practitioner course is open to everyone, with no formal prerequisites for enrollment. However, it is essential to complete the Foundation course before advancing to the Practitioner level. Having a background in project management, business analysis, or finance can also be helpful and will enhance your learning experience.
Since this is a virtual classroom course, you'll need:
A laptop or desktop computer
A stable internet connection
Basic English skills are useful but not mandatory.
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The purpose of a business case is to support investment decisions by showing that a project offers value for money, is achievable, and aligns with strategic goals. It enhances accountability and helps identify critical success factors, ultimately increasing the likelihood of project success.
The goal of a business case is to demonstrate clearly why a project or investment deserves support. It outlines key benefits, associated costs, and potential risks, helping to report more effectively to decision-makers and enable confident, informed choices.
First, you identify the problem or opportunity that needs addressing. Next, explore different options or solutions available to tackle it. Then, assess the risks and benefits of each option carefully. Finally, present a clear recommendation based on this analysis for decision-makers to consider.
A strong business case is clear and easy to understand, avoiding jargon or unnecessary complexity. It is well-researched, using accurate data and realistic assumptions. Importantly, it shows tangible benefits that align with the organisation’s goals and provides a balanced view of risks and costs.
There isn’t a strict page limit for a business case, but it should be concise and focused. Typically, business cases range from 5 to 15 pages, depending on the complexity of the proposal. The key is to include all critical information without overwhelming the reader with too much detail.
A business case is sometimes referred to as a project proposal or investment justification. These terms highlight their role in explaining why a project or spending decision is necessary. Regardless of the name, the purpose is to persuade stakeholders that the project is worthwhile.
The Better Regulation Framework is a UK government strategy to make sure regulations and policies are effective and efficient. It aims to reduce unnecessary burdens on businesses and the public while protecting important interests. The framework ensures decisions are based on evidence and deliver real benefits.
Evaluating a business case involves checking how the proposal is presented and whether the evidence supports the claims made. You also review the cost-benefit analysis and assess the identified risks. Finally, it’s important to consider if the proposal aligns with the organisation’s strategic goals and priorities.
This advanced qualification is ideal for Programme and Project Managers, Finance Business Partners, Procurement Business Partners, Economists, and Investment Specialists. It provides a practical understanding of the business case development process through a tried and tested methodology.
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