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APMG - International™

APMG-International Better Business Cases (TM) Foundation and Practitioner

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The APMG-International Better Business Cases™ Foundation and Practitioner course is ideal for professionals involved in developing, reviewing, or supporting business cases. Based on the Better Business Cases™ Model and Five Case Model, developed by HM Treasury and the Welsh Government, the course provides both the theory and practical skills to apply this guidance confidently.

You’ll learn how to navigate the full business case development process, support better investment decisions, and report more effectively to decision-makers. The course is suited to programme and project managers, finance and procurement business partners, economists, and investment specialists.

Delivered over five days in a live, tutor-led virtual classroom, the course offers a flexible and engaging learning experience. It includes micro modules, a mock exam, and full exam preparation to support both the Foundation and Practitioner open-book multiple-choice examinations

Once you pass, you’ll receive an internationally recognised APMG certificate—a powerful way to show you're ready to lead on business case development with clarity and confidence.

This course is perfect for anyone involved in the scrutiny and review of business cases, including:

  • Practising Business Analysts
  • Senior Responsible Owners (SROs), Programme Directors, and Project Directors
  • Programme & Project Managers and team members
  • Officers involved in the review and assurance of business cases

Detailed course overview

Students enrolled:

302 students

Study method:

Live online sessions delivered via virtual classroom.

Flexibility:

Study anywhere from your computer, device, or tablet

Additional Support:

Delegates are provided a copy of Better Business Cases Full Guidance (152 pages).

Success rates:

High pass rates

Completion time:

5 Days

Start date:

Depending on the course schedule

What will you learn?

Throughout this Better Business Case Practitioner training course, you will learn:

  • Understand the philosophy and rationale behind the Five Case Model.
  • Identify the different types of business cases, their purpose, responsibilities, and when they are required in the development of a spending proposal.
  • Develop a solid understanding of how business cases align with recognised best practices in programme and project management.
  • Build the confidence to contribute to and critique business case development.

Business Cases Practitioner Course Level

Throughout the Better Business Cases Practitioner training course, you will learn:

  • Understand the lifecycle of a business case and how the Five Case Model components interrelate.
  • Learn how to apply each step of the business case development framework to create and evaluate a business case using the Five Case Model in real-world scenarios.
  • Prepare for and pass both Foundation and Practitioner exams, ensuring you gain the expertise to implement business case strategies effectively in your professional role.

APMG Better Business Cases Foundation and Practitioner Syllabus

Five-Case Model Overview

Developing the strategic case

  • Defining the case for change
  • Setting SMART objectives
  • Defining benefits
  • Defining key risks
  • Balancing Effectiveness / Economy / Efficiency

Developing the economic case

  • Options framework analysis
  • Defining the 'long list'
  • Benefits appraisals
  • Risk appraisals
  • Turning the 'long list' into a 'short List' and a 'preferred option'

Developing the commercial case

  • Determining the procurement strategy
  • Apportioning risk
  • Determining payment mechanisms

Developing the financial case

  • Ascertaining affordability
  • Securing relevant funds
  • Determining capital requirements
  • Net effect on prices

Developing the management case

  • Defining project management controls
  • Defining change controls
  • Define benefit measurement arrangements
  • Define risk management arrangements
  • Define post-project evaluation processes

Course duration

This five-day course covers both Foundation and Practitioner levels and is delivered in a live virtual classroom by expert instructors. You’ll also receive a copy of Better Business Cases- Full Guidance, and are expected to complete the pre-reading exercise before the course, to help you prepare with confidence.

You can also take the Foundation and Practitioner courses separately if you prefer.

Exam Format

Foundation exam format:

  • Exam Format - Closed-book multiple-choice examination.
  • Number of questions - 4 questions with 20 marks available per question.
  • Duration – 2 ½ hours.
  • Pass Mark – 50% pass mark
  • Open book – International Guide to Developing the Project Business Case and International Guide to Developing the Programme Business Case only.

Practitioner exam format

  • Exam Format - Multiple-choice.
  • Number of questions - 4 questions with 20 marks available per question.
  • Duration – 2 ½ hours.
  • Pass Mark – 50% pass mark
  • Open book – International Guide to Developing the Project Business Case and International Guide to Developing the Programme Business Case only.

Better Business Cases™ is a trademark of His Majesty’s Treasury. All rights reserved.

The APMG International Better Business Cases and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved.

Pricing and payment options

  • 0% interest finance and payment plans to fit your budget, even with a low credit score.
  • The price you see is the price you pay – all prices include VAT.
  • Our flexible payment plans make it easy to invest in your future without financial stress.

Eligibility - Who is this course for?

The Better Business Cases Foundation and Practitioner course is open to everyone, with no formal prerequisites for enrollment. However, it is essential to complete the Foundation course before advancing to the Practitioner level. Having a background in project management, business analysis, or finance can also be helpful and will enhance your learning experience.

Since this is a virtual classroom course, you'll need:

  • A laptop or desktop computer

  • A stable internet connection

  • Basic English skills are useful but not mandatory.

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Better Business Cases Frequently Asked Questions

What are the benefits of a strong business case?

The purpose of a business case is to support investment decisions by showing that a project offers value for money, is achievable, and aligns with strategic goals. It enhances accountability and helps identify critical success factors, ultimately increasing the likelihood of project success.

 

What is the main goal of the business case?

The goal of a business case is to demonstrate clearly why a project or investment deserves support. It outlines key benefits, associated costs, and potential risks, helping to report more effectively to decision-makers and enable confident, informed choices.

 

What are the four 4 steps to preparing a business case?

First, you identify the problem or opportunity that needs addressing. Next, explore different options or solutions available to tackle it. Then, assess the risks and benefits of each option carefully. Finally, present a clear recommendation based on this analysis for decision-makers to consider.

What makes a strong business case?

A strong business case is clear and easy to understand, avoiding jargon or unnecessary complexity. It is well-researched, using accurate data and realistic assumptions. Importantly, it shows tangible benefits that align with the organisation’s goals and provides a balanced view of risks and costs.

How many pages should a business case be?

There isn’t a strict page limit for a business case, but it should be concise and focused. Typically, business cases range from 5 to 15 pages, depending on the complexity of the proposal. The key is to include all critical information without overwhelming the reader with too much detail.

 

What is another name for a business case?

A business case is sometimes referred to as a project proposal or investment justification. These terms highlight their role in explaining why a project or spending decision is necessary. Regardless of the name, the purpose is to persuade stakeholders that the project is worthwhile.

What is a better regulation framework?

The Better Regulation Framework is a UK government strategy to make sure regulations and policies are effective and efficient. It aims to reduce unnecessary burdens on businesses and the public while protecting important interests. The framework ensures decisions are based on evidence and deliver real benefits.

How to evaluate a business case?

Evaluating a business case involves checking how the proposal is presented and whether the evidence supports the claims made. You also review the cost-benefit analysis and assess the identified risks. Finally, it’s important to consider if the proposal aligns with the organisation’s strategic goals and priorities.

 

Who benefits most from the Better Business Cases Foundation and Practitioner certification?

This advanced qualification is ideal for Programme and Project Managers, Finance Business Partners, Procurement Business Partners, Economists, and Investment Specialists. It provides a practical understanding of the business case development process through a tried and tested methodology.

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