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The APMG-International Better Business Cases Practitioner course is an advanced qualification for professionals who want to confidently apply the Better Business Cases™ Model in practice. Building on the Foundation level, this advanced course is based on the Five-Case Model developed by HM Treasury and the Welsh Government. It gives you the tools to develop strong, evidence-based business cases that support effective investment decisions and deliver real value for money.
You’ll learn how to apply the model across the full business case development process, using a tried and tested methodology to shape and review cases that meet the needs of both organisations and stakeholders. This course helps you report more effectively to decision-makers and contribute meaningfully to the scrutiny and review of business cases. You’ll gain an overview of the guidance while building the skills needed to develop and assess robust, evidence-based proposals that align with strategic priorities.
Delivered via live virtual classrooms, the course includes helpful micro modules to support your learning. The training includes mock exam and full exam preparation to help you into the final, closed-book multiple-choice examination. Once you pass, you’ll receive an internationally recognised APMG certificate, a respected, industry-leading qualification that shows you’re equipped to build and assess better business cases that truly stand up to scrutiny.
This course is ideal for:
Throughout this Better Business Case Practitioner training course, you will learn:
Developing the strategic case
Developing the economic case
Developing the commercial case
Developing the financial case
Developing the management case
This three-day training is delivered through a live virtual classroom led by experienced instructors. You’ll also receive a copy of Better Business Cases- Full Guidance, and are expected to complete the pre-reading exercise before the course, to help you prepare with confidence.
Practitioner exam format
Better Business Cases™ is a trademark of His Majesty’s Treasury. All rights reserved.
The APMG International Better Business Cases and Swirl Device logo is a trademark of The APM Group Limited, used under permission of The APM Group Limited. All rights reserved.
To take the practitioner exam, you need to have completed and passed the Foundation level before starting the practitioner-level training. Please bring your candidate number or certificate to the course for verification by the invigilator.
Since this is a virtual classroom course, you’ll need:
A laptop or desktop computer
A stable internet connection
Basic English language skills for learning and assessments
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The purpose of a business case is to support investment decisions by showing that a project offers value for money, is achievable, and aligns with strategic goals. Using the Better Business Cases™ Model and the Five Case Model, developed by HM Treasury and the Welsh Government. It follows a tried and tested methodology to guide the business case development process.
It enhances accountability and helps identify critical success factors, ultimately increasing the likelihood of project success.
A compelling business case should include an executive summary, problem statement, project objectives, options analysis, financial appraisal, risk assessment, and a recommendation. It should clearly outline the proposed project's benefits, costs, and potential impacts.
The primary purpose of a business case is to justify the investment in a project by demonstrating its value, feasibility, and alignment with organisational goals. It serves as a decision-making tool for stakeholders and senior management.
Yes! APMG Better Business Cases is an internationally recognised certificate that is valuable for Programme and Project Managers, Economists, Investment Specialists, finance business partners, and procurement business partners. It enhances your credentials and can improve your job prospects and career advancement opportunities.
The Better Business Cases™ Practitioner certification has no expiry date. However, it’s recommended that you stay up to date through ongoing professional development to maintain your skills.
This certification boosts your professional credibility and opens up new career opportunities, while connecting you to a global network of certified practitioners. It also strengthens your ability to develop effective, evidence-based business cases and gives you practical knowledge to support projects and change initiatives with confidence.
Gold plating happens when extra features or work are added deliberately beyond what’s required, often without asking. Scope creep is when the project’s scope gradually expands over time due to uncontrolled or unapproved changes.
Solving a business case means clearly defining the problem or opportunity, looking at all possible options, and making a strong, well-supported argument for the best solution.
The Better Regulation Framework is a set of rules that help make sure government policies and regulations are fair, clear, and don’t create unnecessary problems. It encourages careful planning, consultation, and assessing the impact of rules before they are made.
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